2024年如何设计流媒体应用和用户体验
What does it take to be a streaming app designer and director of product in 2024? Nadine Krefetz，顾问， 现实的软件, 特约编辑，流媒体, discusses this topic with Tom Hurlbutt, Senior Director of Product Management, Crunchyroll产品设计师Brandon Yap 菲罗，以及用户体验主管艾斯特·安， YouTube上电视 和YouTube黄金时段频道，这段视频来自 流媒体连接2024.
Krefetz begins by asking Hurlbutt how his responsibilities in the industry have changed since he started.
Hurlbutt highlights the challenges of creating application experiences for various contexts, 比如汽车设置, 可以是沉浸式的，也可以是亲密的. “很多焦点都集中在网络上, 移动, and living room or CTV as that holy trinity when it comes to application imprints,他说. “同时, we're starting to see screens put any在哪里 and every在哪里 with a desire to be able to watch content t在这里. One of the newest modalities that my team has had the experience of working on has been automotive and understanding how to get application experiences t在这里 in a situation that shares some similarities with CTV experiences – being very theatrical, 非常身临其境, but which can also be personal and intimate depending on how many people are in the car with you, whether it's a shared experience versus a solitary experience, and how do you build applications to really solve that context well, versus just looking at it at a specific screen dimension at a specific location?”
Krefetz asks Yap what has changed for him since he began working in the industry.
Yap discusses the complexity of designing for a multitude of platforms and user contexts, and he emphasizes the need to understand user desires based on what, 在哪里, 以及他们观看内容的方式. “I think t在这里's this unique challenge in the streaming industry to have your design, 服务, and your product translate your brand and the content you're trying to present to the user over this breadth of platforms and the challenges,他说. “How do we identify the needs of the user based on what they're watching, 地点和方式, 在什么平台上? What is the intent based on what platform they decide to watch? And I'm trying to think modularly about all these different entry points into watching their favorite content nowadays. 这不是那么简单. 它们是不同的遥控器, 不同的平台, 所有这些不同的东西都有不同的接触点, 所有这些都需要考虑. 所以这是一个非常有趣和独特的谜题.”
Ahn emphasizes the importance of understanding user pain points and needs, 利用研究, 专注于内容设计和策略. “One of the things that has been most exciting on the YouTube上电视 side is really taking into account a broad swath of different viewers coming in with different backgrounds,她说。. Brandon (Hurlbutt)提到了遥控器. How do you bring [viewers] over to a TV experience that may not have the reliance on those types of shortcut controls and buttons that you might be used to? And so it's really thinking about how to modernize the TV experience and bringing along a wide range of different viewers with different contexts.”
See videos of the full program from 流媒体 Connect February 2024 在这里.
We'll be back in person for 纽约流媒体 May 20-22, 2024. 更多细节请点击这里.
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