流媒体纽约预览:痛苦的应用程序与nbc, 赫斯特, 和Hub娱乐研究
流媒体回归纽约市, 数字媒体世界的中心, 5月20-22日 纽约流媒体，由 媒体行业制图师埃文·夏皮罗 和 curated in conjunction with the 流媒体 editorial team. 坐落在曼哈顿的中城东区，光彩夺目 纽约巴克莱洲际酒店, 纽约流媒体 features three days of engaging programming on cutting-edge topics 和 packed with dynamic panelists 和 keynote speakers from the upper ranks of the media firmament. In this Sneak Preview series we’ll zoom in for a close-up look at key sessions in the program 和 the expert speakers who will bring them to life.
5月21日星期二， Hub娱乐研究 主要 Jon Giegengack will moderate an all-star panel on streaming app design 和 the challenges of delivering smooth, 令人满意的, 以及跨一系列平台的一致用户体验. 已确认的小组成员包括 nbc环球创意产品总监香农·麦肯齐 和 赫斯特电视流媒体服务高级副总裁安德鲁·菲茨杰拉德.
标题为“应用程序中的痛苦”,” the session will expose the major pain points in streaming app design 和 UX 和 offer practical remedies 和 strategies that content providers 和 product managers can apply directly to the challenges they face.
“Streaming has changed the game for TV lovers: there are more shows, 更好的显示, 以及无数的观看平台. The dark cloud in viewers’ otherwise sunny day is the user experience,” says Giegengack. “With so many options, it’s more complicated 和 clunky to use them. 在本次会议上, we’ll share findings from new research on which user experience issues are most common, 最令人沮丧的是, 以及哪里有机会获得最大的投资回报率, such as design changes that are relatively easy to make but have a big impact on viewer satisfaction 和 engagement.”
Hub的2023年“最佳捆绑”报告, 调查了1个,603 adult broadb和-subscribing media consumers 和 explored how they “choose 和 use providers in this new TV environment,” found that viewers are still juggling more than 6 TV sources on average.
香农麦肯齐, 艾美奖获奖制片人和体育媒体创新者, leads the design 和 development of enterprise platforms 和 consumer products at NBCUniversal. As the producer of more than 800 digital experiences for entertainment, 新闻, 电影, 和体育, 她负责过像奥运会这样的高端赛事, 世界杯, 超级碗, 和奥斯卡颁奖典礼，无论大小. Thus her experience confronting the gamut of experience design pain points is considerable.
“从设计的角度来看, pain points are invaluable insights that help us define design requirements,麦肯齐说. “They’re essential 信息 for shaping the future of products, 功能和最终的用户体验. 内容发现, 简化用户界面, 跨平台品牌认知的一致性, 和 optimizing personalization are all design challenges that help us address user satisfaction in a competitive streaming l和scape. 以用户为中心探索这些领域的机会, human way is what helps create a content journey that is more intuitive 和 enjoyable for everyone.”
Joining Giegengack 和 McKenzie on the panel is 赫斯特电视流媒体服务高级副总裁安德鲁·菲茨杰拉德, 谁同时也是赫斯特流行的免费流媒体应用的总经理 本地. Launched in 2021 to provide streaming access to local 新闻 和 weather 和 new, 原创的无脚本本地节目. 目前在美国27个当地市场有售, 本地 content is featured on most streaming platforms 和 its FAST channels through multiple aggregators.
"Consumers increasingly expect to find the television content they’re accustomed to on streaming as well as linear platforms, 可供点播和直播,菲茨杰拉德说。. "This presents special challenges for 新闻 broadcasters generally 和 local 新闻 broadcasters, especially— designing products on platforms meant for national 和 international scale.”
“Pain in the Apps” takes place on May 21, concluding Day Two of 纽约流媒体. 请查看 完整程序在这里 了解更多关于会议的精彩内容.
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